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OUR COMMITMENT

A business built
to give something back.

AboutToday aims to grow sustainably while directing a meaningful share of what it earns back into mental health — both by developing new ideas and supporting organisations already helping people.

THE IDEA

Growth should
create more impact.

AboutToday needs to be financially healthy if it is going to keep building, supporting users and contributing for the long term.

That means covering genuine operating costs and maintaining a responsible company reserve before deciding how available profits are used.

From there, the intended early-stage model is simple.

01

OPERATE

Cover the real cost of running AboutToday.

Development, technology, hosting, services, support, insurance, tax and the everyday costs required to keep the business running.

↓
02

PROTECT

Maintain a responsible business reserve.

A reserve helps protect AboutToday during slower periods, unexpected expenses and future investment needs.

↓
50%

REINVEST

Build new ways to support wellbeing.

Half of available profits are intended to be reinvested into new tools, experiences, projects and ideas focused on mental wellbeing.

50%

SUPPORT

Back organisations already helping.

Half of available profits are intended to support organisations providing mental health support, crisis intervention, education and community services.

TRANSPARENCY

If we say we're giving back,
we should show it.

As AboutToday grows, the intention is to publish clear information about how funds are being used, what has been reinvested and which organisations or initiatives have been supported.

01

Business sustainability

How AboutToday maintains a responsible operating reserve.

02

Reinvestment

What new wellbeing tools and initiatives have been funded.

03

Contributions

Which mental health organisations have received support and the amount contributed.

The 50/50 model represents AboutToday's intended early-stage approach after genuine operating costs and a responsible company reserve. The model may evolve as the business grows, with the aim of increasing long-term positive impact.